B2B Demand Generation Leader

Nagaraju
Devulapalli

Director of Digital Marketing with 20+ years driving revenue growth for enterprise tech and IT services companies across North America, EMEA & APAC.

$45M+
Annual Pipeline
500%
Organic Traffic Growth
25%
YoY Revenue Growth
20+
Years Experience
ND

Nagaraju Devulapalli

📍 Bengaluru, India  •  Open to Remote & Consulting
📞
+91-7411233790
🎓
MBA Marketing • B.Sc. Computer Science
ABM SEO SEM HubSpot Pardot GTM AI Marketing
Results That Speak
Measurable outcomes delivered across global B2B SaaS and IT services markets.
$45M+
Annual pipeline generated through integrated multi-channel strategy
500%
Increase in organic traffic via advanced SEO transformation
25%
Year-over-year revenue growth through demand generation
40%
Improvement in online engagement across digital channels
The Marketer Behind the Numbers

I am a B2B SaaS Demand Generation leader with over 20 years of experience building scalable pipeline engines for enterprise technology companies. My approach combines data-driven strategy with creative execution — delivering consistent revenue outcomes across every channel.

At Movate Technologies, I led global marketing across North America, EMEA & APAC — managing a $200K+ budget, building enterprise ABM programs, and partnering directly with sales leadership to accelerate pipeline velocity and improve funnel conversion.

I believe marketing's job is to generate measurable revenue, not just leads. That mindset drives every campaign I run.

🎓 Education

MBA in Marketing
VVISM, Hyderabad
2002 – 2004

🎓 Degree

B.Sc. Computer Science
Kakatiya University
1999 – 2002

🏆 Certifications

Google Ads • Google Analytics • HubSpot Marketing • Facebook Blueprint • SEMrush

🌎 Global Reach

Campaign leadership across North America, EMEA & APAC markets with consistent pipeline growth

Services I Offer
Helping businesses grow through integrated, data-driven digital marketing that drives real pipeline and revenue.
📈

Demand Generation & Pipeline

Full-funnel demand generation programs covering lead acquisition, nurturing, and pipeline acceleration. Built to generate qualified MQLs at scale across global B2B markets with full accountability to revenue.

ABM Lead Gen Pipeline MQL Strategy
🔍

SEO & Organic Growth

End-to-end SEO strategy — technical audits, keyword research, content optimisation, and link building — to drive sustainable organic traffic and top search rankings that last.

Technical SEO Content SEO Ahrefs SEMrush
💰

Paid Media & SEM

Strategy and execution for Google Ads, LinkedIn Ads, Meta & Bing — optimised for B2B lead quality and cost per pipeline. Budget management up to $200K+ annually with full ROI accountability.

Google Ads LinkedIn Ads Retargeting Meta Ads
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Marketing Automation

HubSpot & Pardot implementation, workflow design, lead scoring, and lifecycle management — transforming your CRM into a revenue engine that nurtures leads to close.

HubSpot Pardot Lead Scoring CRM
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GTM Strategy & Product Marketing

Go-to-market planning, ICP definition, messaging & positioning, and competitive intelligence — from product launch readiness to expansion into new markets.

GTM Positioning ICP Messaging
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Analytics & AI-Driven Marketing

Data dashboards, attribution modelling, ZoomInfo account intelligence, and AI-powered campaign optimisation using ChatGPT, Gemini, and Perplexity to stay ahead of the competition.

GA4 ZoomInfo AI Tools Attribution
Industries I Serve
Deep experience across high-growth sectors where digital marketing drives measurable business outcomes.
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B2B SaaS

Enterprise software, cloud platforms, and productivity tools

🏢

IT Services

Managed services, outsourcing, and digital transformation

🏠

FinTech

Financial services, payments, and banking technology

🏥

HealthTech

Digital health platforms, telemedicine, and medical SaaS

🛒

E-Commerce

Retail tech, marketplace platforms, and D2C brands

🏫

EdTech

Online learning, LMS platforms, and corporate training

🏭

Manufacturing

Industrial B2B, supply chain, and logistics technology

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Global Markets

NA, EMEA & APAC multi-region campaign execution

21 Years of Experience
Progressive marketing leadership from web analyst to Director-level demand generation across India's top tech companies.
Director – Digital Marketing / Demand Generation Leader
Feb 2018 – Present • 8 Years
Movate Technologies Pvt Ltd • Bengaluru, India
Generated $45M+ in annual pipeline through an integrated, multi-channel revenue marketing strategy spanning SEO, SEM, paid social, email, retargeting, and content syndication. Led global campaigns across North America, EMEA & APAC. Managed $200K annual budget, drove 500% organic traffic growth, 25% YoY revenue growth, and 40% improvement in online engagement. Built and scaled enterprise ABM programs and partnered with sales leadership on pipeline accountability.
ABMHubSpotPardotZoomInfoGTM StrategySEOLinkedIn Ads
Digital Marketing Manager
Apr 2015 – Feb 2018 • 2 yrs 11 months
GrayMatter Software Services Pvt Ltd • Bengaluru, India
Executed multi-channel growth campaigns across SEO, paid media, email, and social. Implemented HubSpot CRM and marketing automation workflows. Managed paid campaigns on Google Ads, ran webinar marketing programs, and coordinated email campaigns and social media via Hootsuite.
SEOGoogle AdsHubSpotHootsuiteWebinars
Digital Marketing Manager
Aug 2013 – Apr 2015 • 1 yr 9 months
Evalue Technologies Pvt Ltd • Bengaluru, India
Managed SEO, SEM, and social media activities to grow online visibility and drive inbound lead generation. Executed digital campaigns to support product launches and brand positioning initiatives.
SEOSEMSocial Media
Lead – Web Marketing
Feb 2009 – Jul 2013 • 4 yrs 6 months
Embitel Technologies Pvt Ltd • Bengaluru, India
Led end-to-end web marketing strategy including SEO, SEM, and content marketing to drive organic growth and inbound lead generation. Managed website performance, overseeing content updates, landing page optimisation, and UX improvements to boost conversion rates.
Web MarketingSEOCROContent
Online Marketing Specialist  |  Associate Web Analyst
Feb 2005 – Jan 2009 • 4 yrs
Logix Microsystems Ltd • Ed Ventures E-Learning Pvt Ltd
Early career roles spanning paid search, email marketing, web analytics, and online campaign execution — building the data-driven foundation of a 20+ year marketing career.
PPCEmail MarketingWeb Analytics
Tools & Technologies
A modern, full-stack marketing toolkit for data-driven execution across every channel.

Analytics & CRM

Google Analytics
ZoomInfo
Factors.ai
HubSpot CRM

Paid Media

Google Ads
LinkedIn Ads
Bing Ads
Meta Ads

SEO Tools

SEMrush
Ahrefs
Moz
Surfer SEO

Marketing Automation

HubSpot
Pardot
Mailchimp
Hootsuite

AI & Productivity

ChatGPT
Google Gemini
Microsoft Copilot
Claude AI • Perplexity

Creative AI

Canva AI
Adobe Firefly
Runway ML
ElevenLabs

Web & Content

WordPress
HTML / CSS
Gamma AI
Copy.ai

Certifications

Google Ads
Google Analytics
HubSpot Marketing
Facebook Blueprint • SEMrush
Ready to Build Your Pipeline?
Whether you are a startup looking to scale or an enterprise refining your demand generation engine, I bring 20+ years of proven B2B marketing expertise to the table.
📍  Bengaluru, India